no sex in heaven

I don't have much to say, but feel at this hectic stage (FUCK YOU AWARD SCHOOL) it may be a good idea just to get the good ads out there and educate the general public on how fantastic advertising can be. This week's brief is for a charitable client, thus searching madly for good examples of public awareness / community service campaigns. MTV have built a brand that allows them to say a message in a tone of voice that people will actually notice and enjoy. The agency is Loducca from Brazil. Nice one.