award school 2012

QUESTION 1.
Why are you applying for this course?
(If your answer is in writing, please keep to less than 50 words.)

QUESTION 2.
Find a good print ad. Explain in less than 50 words what you like about it.
Please include a copy of the ad.




"The Ad captures the essence of it’s stereotype brilliantly and celebrates the consumer who uses this product. It also demonstrates the product's benefit in an engaging, memorable way."

QUESTION 3.
Find a bad print ad. Using pen and paper only – no computer layouts – create a better ad for the same product. Please include both the original ad, and your improved version.

QUESTION 4.
Using pen and paper only – no computer layouts – create an ad for the following brief.
Product: Hienz Baby Food.
Goal: Get mums to buy it.
Proposition: Stronger, healthier kids.

QUESTION 5.
Using pen and paper only – no computer layouts – create an ad for the following brief.
Product: Bosch Dishwashers.
Goal: Get people to use them.
Proposition: More cleaning power for your dishes.

QUESTION 6.
Tell us what you think they could be saying? Anything goes…