collect them all!

For the past few months it has been hard not to notice the barrage of Original Juice billboards, peeping at you from the side of the road. But I have no problem with this. Because refreshingly, we see a campaign that relies on nothing other then its finished art. There is no "story" as such, no wackiness, no wittiness, just simple and well executed finished art.

The finished art uses a Ven diagram type treatment of fruit sillhouettes for each juice blend. I remember making Ven diagrams in grade 4, maybe that's another reason why I am so attracted to the art.

But its nice to see a fiftiesesque aesthetic, paired with the nineties looking Original Juice.

And even more astounding is how much they have spent on ad space. I seriously would have spotted at least 12 billboards around Marrickville/Enmore/Erskinville (NSW), one at Melbourne Airport, and every weekend something in one of the newspaper glossies.

I was intrigued to open up Campaign Brief this morning to discover an article announcing an "Art Happening" in Taylor Square Sydney. And dissapointed as I am, that they have had to try and Justify a campaign that hedged purely on it's prettyness (I thought this was bold), I am still interested to go and witness another chapter of this campaign.

So bear with me if you will, and I will jump on the pushie to take it all in before work tomorrow morning. Posting the results tomorrow afternoon.

Ave a good one!