Is that even how you spell Yoghurt?

No its bloody not. But that's the least of the grammatical brilliance in this little 6cmx 1 Col display ad, stumbled across in the SMH 12.10.10.

Let me reprint the absurdity:

"Famous Yoghourt eaters. Maybe. Kevin Rudd.
For years, the former Prime Minister tucked into shedloads of yoghourt, everyday of the week.
But when he got the Top Job and started spending a lot of time out of the country, his minders found the homegrown substance harder and harder to get hold of.
Worse, Mr. Rudd allowed his love of Australian-made yoghourt to be supplanted by foreign foods. Especially imported Chinese figs.
And we all know the sad end to this story."

Okay, what the hell? This is hilarious. Apparently the ad also ran in the Daily Telly (according to Mumbrella). What makes this ad so brilliant is the fact that it squirts in the face of the so called savvy digital and social networking ad space, in favor of a somewhat Jurassic advertising form - display advertising. This even looks as low as classified display advertising. As it was wedged in between a neighboring Toyota Vehicle Recall and a Fella Hamilton older ladies clothing ad.

I am hoping that this is not a teaser and part of some staged subliminal advertising campaign designed to mess with the minds of people who read the Obituaries, but just a simple act of random kindness.