art meets advertising meets cars meets money, its pretty good. but how good is bmw's bold use of a whole outdoor advertising module - dedicated entirely to a panel of art, with no copy, no price point, no logo, no message. thats truly taking the idea the full circle..... brilliant.
See look, here's me at the BMW art Car exhibition at MCA sydney, circa 2007, pretty swell ha? there was a lichtenstein, a warhol, a ken done (the best) and frank stella. not to mention a jenny holzer and david hockney. so whoever the artist is that bmer have chosen for their most recent rendition - id never heard of the guy - we can be pretty sure he will be famous one day....
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