wheat + condom = sexy six pack
blogger door prize!
Helen Neville Ads needs your support. She has all of these great things to say, and an audience to listen – but no concrete readership. So when running hot on the heels of a stellar interview – say Tom Kuntz from Old Spice fame, Carol Kemp, Creator of Party Font or Rob Beamish, seasoned Melbourne Creative, it’s kinda unconvincing with only 12 official followers. For the next month Helen Neville Ads is running a blogger door-prize. Become a follower of Helen Neville Ads. Simply click the "Join This Site" button in the follower panel and sign in with Google Friend Connect using your gmail/twitter/yahoo account. If you don't have one of these, create a Google Account using your nominated email address - just follow the prompts.You will then instantly go in the running to win a Sexy Six Pack - your most desired beer/cider/lollywater paired with a seasonal rubber varietal. Come the 15th of November and when the clock strikes midnight, a randomized app will choose the luckiest individual from all Helen Neville Ads followers. Your favourite 6 pack of booze and 6 pack of condoms will be shipped to a nominated address. Get all your friends to follow, cos the aim is 50.
Competition closes 15.11.12.
when life gives you lemons...................... make lemon aioli
I tend to buy the Saturday age and probably not read it until maybe a Thursday morning the following week? I have always had a habit of tearing out little things from the newspaper, whether it be articles or images and squirrelling them away. A few weeks ago I read an article about a Melbourne couple who had quit their jobs to pursue the dream of a start up gaming venture. There was a quote which I wrote down “It takes discipline, time and will power”. I was planning to write it on a piece of masking tape and stick it right above my computer at eye level. I think I will still do this.
I was pretty devo on the evening of my AWARD school graduation. I had quit my job at an awesome advertising agency as a Senior Designer and been an unemployed bum for 2 and half months to dedicate myself 100% to finishing AWARD. I plastered my walls in quotes from the Hey Whipple Squeeze This book, so the first thing I looked at when I woke in the morning were ideas about advertising. I didn’t get in the top ten at AWARD school, I didn’t even get 1 flippin’ piece on the wall at graduation. For about 30mins I walked around not really being able to speak to anyone. I think a few people did.
I did try to dust myself off and try again (thanks Aaliyah), but there was secretly a little part in my heart that had given up. Don’t give up.
I entered some work that I had developed at AWARD school into the Melbourne Advertising & Design Club (MADC) student category for their gala ball. When finalists were announced 2 weeks ago, there was no mention of the student category. I emailed and said I had entered the student award, but would only consider the $265 ticket if I was a finalist. Their response was blatant - there are no finalists for this category, just a winner.
mmm. so I crossed that one of my list.
Somehow the advertising fairies sprinkled some magic dust on my case. The day before the ball I received a phonecall asking if I was considering purchasing a ticket - my response was - is this a sales call? Are you stuck for numbers? No Helen, you need to attend this ball. why? I’m pretty sure you’d want to be there. Also can you please send through a jpeg of the work you entered? WTF!!!!!!!!!!!!!!!!!!!!!
SO yeah, I won.
If I had of got to make a speech, it would have gone like this:
“Firstly I would like to thank my AWARD school tutors - Dave Scott and Kate Lightfoot at Ogilvy One, Aaron Pepper and Connor Beaver at George Patts Y&R, and special shout out to the old crew at Marmalade - Tove Ekstrom, Garry Simm, Frank Trobbiani and John Akritidis. Lastly I would like to say, when life gives you lemons - make lemon aioli”
And yes this is true. When life does give you lemons, be pragmatic about the situation.
But perhaps do it in a slightly unique way.
slurpie make me burpie
I concur, are they making today a public holiday? Is it celebrated the same day in N.S.W. as it is in the Northern territory? shit yeah! Its B.Y.O cup day! Today is the day customers run wild in the store, the day the brand is handed over to the consumer. Do what you want with it. Express yourself through our brand. Genius.
Last week, when walking in a daze through the fluorescent haze of the never sleep store, I misconstrued one of the B.Y.O. Cup Day posters as having a bong on it. So for me the dream vessel would be a bong, but I don’t smoke weed so didn’t have one in the cupboard. I got on the band wagon pretty late in the day after seeing a bit of buzz on twitter. Yes, this is user generated content, which becomes branded content, which is all a bit evil - but look at the joy it brings to people’s faces?
I discovered a teenie weenie little cup and thought, yeah I’d like to pay $2.90 for hardly any slurpie - just as an exercise in rules themselves. So I got my cup, trundled along and approached like a moth to the Severs. On my way, I passed a couple exiting the store, both with slurpie in store provided cups and being the smarmster I am commented “Not very creative...”
I asked the store attendant if he would help me take some photos while I made a slurpie, he obliged and we did a little photoshoot. Then I went up to pay and he was laughing at me and said, “you want to pay for a little cup of slurpie?” and I said yes! But he said through giggles “no no, I can’t take your money”. So I said okay. Then I quizzed him a little about the day’s proceedings. I asked, was mine his favourite cup? And he said yes, but that he had caught 2 guys filling up a cardboard box earlier in the day.
I told him, maybe next year I would try one of the seven eleven coffee cups as my cup.
diary of a work experience girl - day 5
A special thanks to Dave Scott and Kate Lightfoot - OgilvyOne, Jason Deacon - DTDigital and Jack Elliot - my gorgeous Copy Writer for the week.
A permanent reminder as a celebration of my first gig as a Junior Junior Art Director
diary of a work experience girl - day 4
This is really embarrassing, but also really helen neville style - i have 8 minutes till it reaches 12am, so 8 minutes to make a blog post and post it.
This is called a miniscule post, is it even worth posting? Yes! okay. Here we go. Fuck.
The picture you see is like a mirage. Which is how I feel about the last few days, like a mirage.... A mirage is a naturally occurring optical phenomenon in which light rays are bent to produce a displaced image of distant objects or the sky.
Advertising shouldn't be distant from me anymore, I am too in-love with it. Bless, how could someone be so attracted to something? Tomorrow is my last day as a work experience girl. Goodnight xx
Goodnight Mirage....
diary of a work experience girl - day 3
Today has been a great day. The last 2 days worth of thinking have yielded results. There were 2 days worth of stupidity, followed by a glimpse of intellect. So just going to roll with that one!
Excitingly the idea has been deemed presentable. And it’s kind of an eleventh hour situation. With the client meeting looming tomorrow at 11am, it really is time I get cracking.
I leave you with this pic, a demonstration of the so called “Advertising Holding Pattern”. This is any activity used to kill time (waste petrol) whilst other planes that were meant to have disembarked hold up the runway with their opinions and insights. Thankfully on the 11th floor they have your stereotypical table tennis and foozeball set up. Oh advertising!
Advertising Holding Pattern demonstration